A misconception that many business owners have, including those in the personal fitness arena, is that to improve their website’s rankings, all the SEO activity takes place elsewhere and on other websites. Whilst off-page SEO is important, the advice from SEO specialists at www.seoperthexperts.com.au is that there are some key improvements you can make on your website that can boost your SEO and subsequently your Google ranking.
This can mean making changes in the back office/management area of your website and if you get this wrong it can crash your site. For that reason, unless you have sound knowledge of coding and website structure, we strongly advise you to seek the help of an SEO agency. They have experts who are vastly experienced with respect to website programming and SEO and can make any of the improvements below without any risk of your website’s operation being compromised.
Improvement #1: Functionality
Functionality is a term we use to describe how your website actually performs with respect to how visitors experience the site. This will include how long the website first takes to load, if all the hyperlinks work, do audio and video play correctly, do the images appear as they should, and does each page open quickly.
These are but a few of the many examples of where a user’s experience is influenced by how the coding and programming of your website operates. For SEO, it is important that a user’s experience is positive as it means they will stay and do so for longer. Google can measure this and so one of the first improvements should be to check, and if necessary, fix how well your website functions.