A misconception that many business owners have, including those in the personal fitness arena, is that to improve their website’s rankings, all the SEO activity takes place elsewhere and on other websites. Whilst off-page SEO is important, the advice from SEO specialists at www.seoperthexperts.com.au is that there are some key improvements you can make on your website that can boost your SEO and subsequently your Google ranking.
This can mean making changes in the back office/management area of your website and if you get this wrong it can crash your site. For that reason, unless you have sound knowledge of coding and website structure, we strongly advise you to seek the help of an SEO agency. They have experts who are vastly experienced with respect to website programming and SEO and can make any of the improvements below without any risk of your website’s operation being compromised.
Improvement #1: Functionality
Functionality is a term we use to describe how your website actually performs with respect to how visitors experience the site. This will include how long the website first takes to load, if all the hyperlinks work, do audio and video play correctly, do the images appear as they should, and does each page open quickly.
These are but a few of the many examples of where a user’s experience is influenced by how the coding and programming of your website operates. For SEO, it is important that a user’s experience is positive as it means they will stay and do so for longer. Google can measure this and so one of the first improvements should be to check, and if necessary, fix how well your website functions.
Improvement #2: Internal Linking
You may have heard SEO experts discuss the importance of backlinks from other websites, but surprisingly few mention that linking within the internal structure of a website can also help enormously with regards to SEO and rankings on Google. The reason for this is that Google checks the links within a website for relevancy every bit as much as they do external links.
Why this is important is that the more you can let Google know what keywords you are trying to rank for, the more chance there is that they will rank you for them. This means you should be including hyperlinks within the content on your website using anchor text relating to keywords within the physical fitness niche. Every page should be linked to and from at least once and by doing so you spread some of the power from your external backlinks throughout your website.
Improvement #3: Content
When many business owners see the word ‘content’ they immediately think of written content such as articles and blog posts. Whilst these are important and useful examples of content that you should have throughout your physical fitness website, there are other forms of content that you should employ. Some examples of these other forms are as follows:
- Case Studies
- Slide Presentations
If you search online you will find suggestions for dozens more, however, if you try to include just some of these, they engage more of those who visit your website which means they will come back, take some desirable action, or recommend your website to others. Most importantly, the time they spend on your website will be noted by Google who will adjust your ranking upwards if they see this happening consistently.